01. Diagnosis
A deep read of the account, the margins and the real attribution history, to separate assisted revenue from pure cannibalisation.
You do not need a bigger traffic budget
We redesign your competitive system for operational excellence. Book a diagnosis and find out where your synergistic sales funnel actually stands
- Do you buy marketing on faith and pray for more sales?
- Are you on your third marketing agency with nothing to show for it?
- Are you drowning in unqualified leads?
R$ 40 million+Managed in Google and Meta Ads
Consulting, auditing and governance of paid traffic for the synergistic sales funnel
R$ 120 million+Billed in the Industrial Market
Revenue the operations run by M3 have already generated in industry
4.2x
Average ROAS Over 12 Months
Higher traffic performance without raising operating cost
10+ years
In the Market
Redesigning competitive systems for manufacturers moving into B2C
30+
Active E-Commerce Operations
Traffic management on a proprietary platform for our clients
How a traffic operation stops wasting money
Waste almost never shows up in the media report. It shows up in the margin, when the revenue the dashboard is celebrating was already going to happen without the ad. That is why the work starts by separating assisted revenue from pure cannibalisation.
Only then does the budget go up, and it goes up indexed to net contribution margin, not to gross revenue. That is what separates growing from simply spending more.
The operation stays open while it runs. There is a weekly P&L meeting with your team, and every signal sent to the algorithm is documented. Full transparency over how traffic sources are managed is a house rule, and it is also what makes the result auditable by you.
areas of expertise
We raise the quality of your marketing processes without raising your operating cost. We implement and run the synergistic sales funnel with full transparency, so that every activity in your traffic operation works towards your business objectives.
Digital marketing consulting, auditing and governance
Growth and performance for e-commerce. Traffic management run against operating profit, not against the dashboard
- Higher margin
- Tighter control of campaign budget
- Google Ads & Performance Max
- Meta Ads focused on incrementality
- Marketplaces & Retail Media
- Merchant catalogue management
- Server-side measurement (GTM + Meta CAPI)
- Margin report by channel
Competitive system redesign
Custom e-commerce engineering and web applications. Proprietary architecture and development built around each business model. Headless systems, a modern stack, APIs on demand, Core Web Vitals under 1.0s and a native analytics layer from the first commit.
- Better qualified leads
- Lower operating cost
- Headless & custom architecture
- Proprietary checkout systems
- Bespoke APIs and microservices
- Low-latency infrastructure
- Data layer & CAPI tracking
- Continuous conversion optimisation (CRO)
Paid media governance
Operational excellence, alongside your team or in place of it. An independent read of the operation you run today. Where the budget leaks, what the measurement hides, and how much of the attributed revenue is actually incremental.
- A more productive media team
- More predictable cost and revenue
- Higher traffic performance
- Account structure audit
- Analytical review of GA4 and events
- Empirical incrementality analysis
- Creative fatigue and relevance
- Prioritised remediation plan
- Executive dashboards in Looker Studio
- Executive presentation to the board
method and deliverables
Analytical rigour across four irreducible phases
We eliminate the waste before we accelerate. Scale only happens once the margin is stable.
02. Restructuring
Feed clean-up, campaign re-engineering and CAPI/GA4 implementation. Tag optimisation and sanitation of the signals sent to the algorithm.
03. Scale
Budget raised step by step, indexed to net contribution margin. Systematic testing of new formats and proprietary audiences.
04. Governance
Weekly P&L meetings, continuous creative testing and inventory forecasting, in close cooperation with the CFO and the engineering team.
Next Step
Start by reclassifying the problem
You do not need more traffic. We help you redesign your competitive system. Two weeks. A full diagnosis of your media operation, the technical architecture of your e-commerce platform and where margin is leaking. No ongoing contract required.
- Budget Requirement
- Investment > R$ 30k/month
- Main Deliverable
- Higher quality marketing services at a lower operating cost
- Implementation Time
- 10 calendar days
Perhaps your company or your product is simply too easy to copy. Which is why you:
- Have no margin
- Do not build loyalty
- Have no equity value
- Cannot charge a premium
- Depend on advertising agencies
- Are at the mercy of seasonality
- Have no recognisable brand identity
- Accumulate no marketing knowledge